Warning: include_once(/hsphere/local/home/c377640/e-cigarettesreviews.com/wp-content/plugins/wp-super-cache/wp-cache-phase1.php): failed to open stream: No such file or directory in /home/ecgrev2/public_html/wp-content/advanced-cache.php on line 14

Warning: include_once(): Failed opening '/hsphere/local/home/c377640/e-cigarettesreviews.com/wp-content/plugins/wp-super-cache/wp-cache-phase1.php' for inclusion (include_path='.:/usr/lib/php:/usr/local/lib/php:/usr/local/php56/lib/php') in /home/ecgrev2/public_html/wp-content/advanced-cache.php on line 14

Warning: include(/hsphere/local/home/c377640/e-cigarettesreviews.com/wp-content/plugins/wp-super-cache/wp-cache-base.php): failed to open stream: No such file or directory in /home/ecgrev2/public_html/wp-content/plugins/wp-super-cache/wp-cache.php on line 65

Warning: include(): Failed opening '/hsphere/local/home/c377640/e-cigarettesreviews.com/wp-content/plugins/wp-super-cache/wp-cache-base.php' for inclusion (include_path='.:/usr/lib/php:/usr/local/lib/php:/usr/local/php56/lib/php') in /home/ecgrev2/public_html/wp-content/plugins/wp-super-cache/wp-cache.php on line 65

Warning: include_once(/hsphere/local/home/c377640/e-cigarettesreviews.com/wp-content/plugins/wp-super-cache/ossdl-cdn.php): failed to open stream: No such file or directory in /home/ecgrev2/public_html/wp-content/plugins/wp-super-cache/wp-cache.php on line 82

Warning: include_once(): Failed opening '/hsphere/local/home/c377640/e-cigarettesreviews.com/wp-content/plugins/wp-super-cache/ossdl-cdn.php' for inclusion (include_path='.:/usr/lib/php:/usr/local/lib/php:/usr/local/php56/lib/php') in /home/ecgrev2/public_html/wp-content/plugins/wp-super-cache/wp-cache.php on line 82

Notice: register_sidebar was called incorrectly. No id was set in the arguments array for the "sidebar" sidebar. Defaulting to "sidebar-1". Manually set the id to "sidebar-1" to silence this notice and keep existing sidebar content. Please see Debugging in WordPress for more information. (This message was added in version 4.2.0.) in /home/ecgrev2/public_html/wp-includes/functions.php on line 4187

Notice: register_sidebar was called incorrectly. No id was set in the arguments array for the "footer" sidebar. Defaulting to "sidebar-2". Manually set the id to "sidebar-2" to silence this notice and keep existing sidebar content. Please see Debugging in WordPress for more information. (This message was added in version 4.2.0.) in /home/ecgrev2/public_html/wp-includes/functions.php on line 4187

Notice: The called constructor method for WP_Widget in WP_Widget_RSS_Custom is deprecated since version 4.3.0! Use
__construct()
instead. in /home/ecgrev2/public_html/wp-includes/functions.php on line 3942
R.J. Reynolds Launches New TV Commercial

R.J. Reynolds Launches New TV Commercial

R.J. Reynolds hasn’t advertised on television in 42 years, but that is all about to change. The Winston-Salem Journal reported this week that the tobacco giant will air a new 60-second commercial to promote Vuse e-cigarettes in mid-September.

Cigarette ads have been banned from television since 1971, but e-cigarettes are tobacco-free and advertising has been ramping up lately. Now is a crucial time for R.J. Reynolds to promote Vuse with commercials because the opportunity might not last long. Just last week, the Wall Street Journal reported that the FDA could crack down on e-cigarettes this October.

Reynolds is pushing forward with the TV advertisements while they are still allowed. However, they are exercising caution. According to spokesman David Howard, Reynolds will only air commercials late at night or during adult-oriented programs. Howard insisted that the commercials would be placed with great caution to avoid attracting attention from children and teens. “We will be responsible for when and where the ads run, as well as the ads themselves,” he said.

Other e-cig companies have already started running ads on TV, with the most recent being a commercial for Blu Cigs featuring Jenny McCarthy. However, Reynolds plans to make their commercial much different from competitors’. At no point is anyone actually using an e-cig during the 60-second ad. Instead, the ad will focus on a lab where Vuse is working to create “a perfect puff, first time, every time.” It will also highlight the fact that Vuse is made in the USA. Unlike competing brands that often import products and e-liquids from China, Vuse makes their liquids in Winston-Salem, NC.

Matthew Myers, president of the Campaign for Tobacco-Free Kids seemed to think the new Vuse ads were better than what competitors were pushing. “It is a more sophisticated ad that is less blatant in targeting young people and non-smokers than many of the others we have seen,” he said.

Reynolds will still undoubtedly face criticism over the commercials and it could ignite more controversy around the e-cigarette industry. The ad producers will have to tread carefully to avoid making any statements that could be misinterpreted by e-cig critics or they could have a major legal battle on their hands. Ultimately, Reynolds executives must feel fairly secure with their products and the legalities in order to push the envelope with TV advertising.

If Reynolds can manage to pull off a really effective ad, Vuse has the potential to really steal the spotlight from small competitors and launch to huge new levels of success. With such a strong branding team standing behind Vuse, they are poised to really hit the pinnacle of the e-cig market in a short amount of time. The new commercials could just catapult them a little closer to the top.

How do you think people will react to the new Vuse commercials? Will the ads give Vuse products a major boost or will it just incite more complaints from e-cig opponents?

Submit Review

Site Resources

Find Us on Google +1

Like Us Facebook

RSS The World of E-Cigarettes

Disclosure: We may receive commission for purchases made through recommendations or advertisements on this website.

© 2011 - 2019 : e-CigarettesReviews.com