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Why Restaurants Should Embrace E-Cigarettes

Why Restaurants Should Embrace E-Cigarettes

It used to be completely common to see someone puffing on a cigarette in a restaurant. In fact, you probably remember several occasions when a restaurant hostess would ask you, “Smoking or Non-Smoking?” before seating you. Thanks to new laws that ban smoking in all restaurants, now smokers and nonsmokers are all seated together, but the smokers have to trudge outside to smoke. But what about the vapers?

There is no national ban on using electronic cigarettes in public places so each restaurant has to decide whether to allow vaping or not. Many are choosing to allow customers to use electronic cigarettes, but there are still plenty of places that aren’t so sure. Here are a few good reasons why restaurants should embrace e-cigarettes instead of banning them.

It’s Good for Business

When a smoker goes out to a restaurant or bar, they are forced to walk outside if they want a cigarette. Many use electronic cigarettes when they are out with friends to avoid this situation, particularly in the winter months. Put yourself in the shoes of one of these e-cig users. Would you rather go to a restaurant that makes you stand out in the cold to vape or would you choose a restaurant that allows you to use electronic cigarettes inside? The choice is clear. People are going to pick the restaurants where they are allowed to vape indoors because it’s just more comfortable and convenient.

It Won’t Hurt Anyone

Allowing electronic cigarettes in the restaurant won’t cause any harm. Research shows that e-cig vaper doesn’t pose a threat to bystanders. There is no second hand smoke and there is no odor. If it isn’t hurting anyone and it will pull in additional business, why not allow people to use electronic cigarettes? Restaurants could only benefit from it!

Customers Stay Longer

When people don’t have to go outside for a smoke break, they tend to hang out in restaurants and bars longer than they would have otherwise. That’s a huge benefit because the longer people stay, the more they buy. In fact, one bar owner actually did a study to see how allowing e-cigarettes would impact his sales. He found that people using e-cigarettes bought an average of 1.4 more drinks than smokers who were going outside. So for restaurants and bars that want to boost sales, try allowing e-cigs so people can enjoy their alcohol and nicotine combination without any hassle.

Beef Up Your Revenue

If restaurants want to make some extra profits, they can ride the e-cig train all the way to the bank. Not only should restaurants be allowing e-cigarettes, but they could also start selling them. According to this article in BusinessWeek, some NYC bars and clubs are selling e-cigs to customers. When a smoker comes in, they can purchase a disposable e-cig so they can get a nicotine fix while they enjoy their drink or meal. No more going outdoors! With disposable e-cigarettes selling for $8-12 each, it’s an easy way to boost revenue and keep patrons happy.

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